Tourists often exhibit an attraction to everything foreign, yet the tourism literature has been relatively silent when it comes to the existence of such a positive bias. In this presentation, I cover recent research which has studied this phenomenon under the label of tourism xenophilia, or “individuals’ attraction toward the perceived foreignness of destinations” (Nørfelt, Kock, and Josiassen, 2020, p. 1388). I discuss how tourism xenophilia can be conceptualized and operationalized and what antecedents and outcomes are associated with the construct. Lastly, I cover the theoretical and practical implications of taking this positive bias into account as well as future opportunities for research.
Nørfelt, A. W., Kock, F., & Josiassen, A. (2020). Tourism xenophilia: Examining attraction to foreignness. Journal of Travel Research, 59(8), 1386-1401.
Host & Moderator:
Professor Alexander Josiassen
Professor, Marketing at James Cook University, and Director of the Centre for Tourism and Culture Management, Copenhagen Business School, Denmark
*Photos and recording will be taken during the event for news and various publicity purposes